August 21-22, 2024

Irving Convention Center

Irving, Texas (Dallas)

Why Exhibit

Be part of the only national trade expo dedicated to connecting food & beverage suppliers with retailers and foodservice establishments that provide a Hispanic experience.

Why Participate?

Network with the most influential food & beverage buyers in the nation who curate products, services, equipment and technology for their restaurants and stores while celebrating the vibrant Latin community, culture, and cuisine.

Showcase your products or services to the Latin F&B industry, one of the fastest growing cuisines and strongest buyer demographics in the US.

Network with restaurateurs, retailers, and grocers that need to source products and services like yours.

Highlight your brand’s personality with unique activations like tastings, service demonstrations, competitions, or social events.

Learn new trends, business strategies and best practices at Cocina Sabrosa’s curated education program.


The potential is tremendous. The staff worked extremely hard to make sure the show was well organized, exhibitors were taken care of and more importantly were on the show floor and accessible.

Eric B.

GOYA Foods

I just want to say thank you—I’ve been to plenty of events and no one from the show has ever brought a customer to my booth, whereas the Cocina Sabrosa team did today.

Eli T.


We landed about 20 prospects on the first day with at least 7 solid leads. It was very much a success—I’ll be back next year!

Richard L.

Ararat Group USA

It was extremely beneficial for us to be there. We had some great leads and sure appreciate the introduction to a key customer. We are ready to sign up for next year!

Sherwin B.

Pine Cove Sales & Marketing

Who Attends?

Cocina Sabrosa brings together decision makers across the food & beverage industry, from retail to foodservice. Be part of the only national trade expo dedicated to buyers looking for products and services that provide a Hispanic experience.

Sample Attendee Titles


VP / Director of Product

Development & Innovation

VP / Director of Product Sourcing

Food Buyer

Category Director

Food & Beverage Director


Attending Company Types

Grocery Stores

Convenience Stores

Food Trucks / Ghost Kitchens

Packaged Goods Manufacturers

Beverage Manufacturers

Distributors & Wholesalers

Restaurants & Bars

Past Attendees Include:

  • 7-Eleven
  • Amazon
  • American Airlines
  • Circle K
  • Costco Wholesale
  • C&S Wholesale Grocers
  • Fairmont Hotels & Resorts
  • Fiesta Mart
  • Food Giant
  • El Rio Grande Latin Market
  • Gaylord Hotels
  • Grocers Supply
  • H-E-B
  • Houchens Food Group
  • Hilton
  • IGA
  • IWC Food Service
  • JOEY Restaurant Group
  • La Michoacana Group
  • Megamex Foods
  • Pablo’s Mexican Kitchen
  • Reinhart Foodservice
  • QuikTrip
  • Save a Lot
  • Shamrock Foods
  • Spicemart, Inc.
  • United Supermarkets
  • And many more!
Attendees at Cocina Sabrosa

Sponsorship & Advertising

Request a media kit to learn how you can reach even more decision makers at Cocina Sabrosa and throughout the year.

Interested in Exhibiting or Sponsoring

at Cocina Sabrosa?