September 27-28, 2023
Irving, TX (Dallas)

Why Attend

Be part of the only national trade expo dedicated to buyers looking for products and services that provide a Hispanic experience.

Elevate Your Business with the Best of
Latin Food & Beverage

From tortillas and spirits to equipment and technology, you’ll find the resources you need to operate and scale your business efficiently and prosperously while celebrating the vibrant Latin community, culture, and cuisine.


Experience the best of Latin culture and business at Cocina Sabrosa. In addition to making the professional connections you need to delight your customers and increase market share, you’ll experience education featuring the brightest minds in the business as well as music, demonstrations, tastings, and more.

2023 Registered Attendees

Attendees are coming from all over the country, including companies like:

  • 7-Eleven
  • Circle K
  • Core-Mark
  • Doubletree by Hilton
  • DPI Specialty Foods
  • El Guero Fresh Market
  • El Toro Mexican Restaurants
  • Everyday International LLC
  • JOEY Restaurant Group
  • Gaylord Hotels
  • Grocers Supply
  • H-E-B
  • HomeGoods
  • La Michoacana Group
  • Lehigh Food Sales, Inc.
  • Little Caesars
  • Luby’s Culinary Services
  • Mabel’s Foods
  • Megamex Foods
  • Pablo’s Mexican Kitchen
  • Panna Group
  • RaceTrac
  • Reinhart Foodservice
  • Resilient Freight Solutions
  • Save a Lot
  • Shamrock Foods
  • Silver Spur Resort
  • Spicemart, Inc.
  • The Latin Bite
  • United Supermarkets
  • Woodland Foods
  • And many more!
People networking