August 21-22, 2024

Irving Convention Center

Irving, Texas (Dallas)

Why Attend

Be part of the only national trade expo dedicated to buyers looking for products and services that provide a Hispanic experience.

Elevate Your Business with the Best of
Latin Food & Beverage

From tortillas and spirits to equipment and technology, you’ll find the resources you need to operate and scale your business efficiently and prosperously while celebrating the vibrant Latin community, culture, and cuisine.


Education panel at Cocina Sabrosa

Experience the best of Latin culture and business at Cocina Sabrosa. In addition to making the professional connections you need to delight your customers and increase market share, you’ll experience education featuring the brightest minds in the business as well as music, demonstrations, tastings, and more.


2023 Attendees Include:

  • 7-Eleven
  • Amazon
  • American Airlines
  • Circle K
  • Costco Wholesale
  • C&S Wholesale Grocers
  • Fairmont Hotels & Resorts
  • Fiesta Mart
  • Food Giant
  • El Rio Grande Latin Market
  • Gaylord Hotels
  • Grocers Supply
  • H-E-B
  • Houchens Food Group
  • Hilton
  • IGA
  • IWC Food Service
  • JOEY Restaurant Group
  • La Michoacana Group
  • Megamex Foods
  • Pablo’s Mexican Kitchen
  • Reinhart Foodservice
  • QuikTrip
  • Save a Lot
  • Shamrock Foods
  • Spicemart, Inc.
  • United Supermarkets
  • And many more!
Attendees at Cocina Sabrosa