August 21-22, 2024

Irving Convention Center

Irving, Texas (Dallas)

Cocina Sabrosa for

Restaurants & Food Service Professionals

Explore the exciting world of Latin flavors and treat your customers to a new dining adventure!

Registration is now live!

It’s never too early to start planning for Cocina Sabrosa Expo 2024! Register sooner to save more!
View Rates

Are you an Independent Restaurant or Food Service Business Owner?

Enter to Win one of two $1,000 Grants For Your Restaurant or Food Service Business! See details here

Why Attend?

Connect with the most influential Hispanic F&B beverage brands nationwide and imported brands, and discover an array of exciting Latino flavors and products for your establishment. From food and beverage offerings to kitchen equipment and cutting-edge restaurant technology, explore everything you need to elevate your business.

Indulge in a New Fiesta of Flavors: Experience irresistible new Hispanic products, bold tastes, and lucrative opportunities for your restaurant.

Network with top brands and industry leaders to develop new partnerships to spice up your menu and boost your bottom line.

Stay Ahead of the Curve: Get a taste of tomorrow’s trends today. Discover the latest flavors, kitchen equipment & technologies to keep your restaurant at the forefront of innovation.

Elevate Customer Experience: Elevate your customers’ dining experience by incorporating authentic Hispanic flavors and ingredients into your menu. Discover new ways to delight and satisfy the diverse palates of today’s discerning diners.

Who Attends?

Restaurants & Cafés

Bars & Nightclubs


Institutional Food Services

Catering and Banquet Services

Food Trucks & Street Food



Recreational Facilities

Food Delivery and Takeout

Specialty Food Services

Meal Kit Services

Food and Beverage Consulting

Sample Products featured on the Show Floor

Hispanic Groceries

Ethnic Packaged Foods


Premium Toppings & Ingredients

Produce & Grains

Meat, Poultry, Seafood & Cold Meats

Beer, Tequila, Mezcal, Rum & Mixers

Fruit Drinks, Sodas, Colas, Tonics

Pastas, Flour, Cookies


Chocolate, Candy

International Brands

... And Much More!


Are you a Restaurant Owner, Chef, or other Food Service Decision-maker?

As an influential industry member, we want to ensure your seamless and enjoyable experience. We’re committed to helping you find what you’re looking for, meticulously taking care of every detail, and allowing you to focus on making the most of your time at the event.