August 21-22, 2024

Irving Convention Center

Irving, Texas (Dallas)

Hosted Buyer VIP Program

The Hosted Buyer VIP Program enables key decision-makers to connect with vendors in one-on-one meetings, making more effective use of their time while enjoying the benefits of being hosted.

Are you a Buyer, Category Director, or other Decision-maker for your Food & Beverage Business?

If so, you can’t miss Cocina Sabrosa–the only national trade expo dedicated to buyers looking for products and services that provide a Hispanic experience.

As an influential member of the industry, we want to ensure that your experience is seamless and enjoyable. We’re committed to helping you find what you’re looking for.


Buyers who have a direct purchasing role and actively source food & beverage products for the following business types:

  • Retailers (mass merchandisers, grocery & convenience stores)
  • Foodservice Operators (e.g., restaurant groups, hotel chains)
  • Restaurant owners
  • Distributors, Wholesalers, and Importers


Once qualified, Hosted Buyers will:

  • Attend Cocina Sabrosa on August 21 & 22
  • Be greeted at registration by our Hosted Buyer lead
  • Meet with exhibitors throughout the event
  • Attend the opening keynote session
  • Participate in the opening reception on Wednesday, August 21 at 5:00 PM
Hosted buyers

Are you interested in participating? Apply today to see if you qualify.

Please complete the form below, and a concierge team member will contact you shortly.

*Cocina Sabrosa reserves the right to approve submissions; the hosted buyer VIP program has limited spaces. The program is exclusively for US buyers.